Building Financial Futures Through Education
We started zelarothiq because we saw too many Australians struggling with financial decisions that could have been avoided with the right knowledge. Our mission goes beyond traditional consulting — we believe in empowering people with practical skills that last a lifetime.
Our Journey in Financial Education
From a small consulting practice to Australia's trusted source for practical financial education, here's how we've grown while staying true to our core mission.
2019 - Foundation & First Steps
Started with a simple observation: most financial advice was either too complex or too generic. We began offering workshops focused on real-world scenarios that Australian families actually face. Our first year taught us that people don't want theory — they want practical tools they can use immediately.
2021 - Expanding Our Reach
The pandemic changed everything about how people thought about money. We pivoted quickly to online education while keeping the personal touch that made our workshops effective. This year we developed our signature approach: breaking down complex financial concepts into manageable, actionable steps.
2024 - Recognition & Growth
Last year marked a turning point. We were recognized for our innovative approach to financial education, but more importantly, we saw real results from our participants. People weren't just learning — they were implementing strategies and seeing genuine improvements in their financial confidence and decision-making.
Kasper Lindqvist
Former investment advisor who got tired of selling products people didn't need. Now focuses on teaching practical skills that help people make better financial decisions on their own terms.
What Drives Us Every Day
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Education Over Sales
We don't sell financial products. We teach skills. Our success comes from seeing participants gain confidence to make informed decisions, not from commission-based recommendations.
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Real-World Application
Every concept we teach gets tested in actual scenarios. We use case studies from real Australian situations — buying homes, planning retirement, managing business finances — not textbook examples.
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Long-Term Relationships
Our participants often return for advanced workshops or refer family members. We measure success by ongoing engagement, not one-time transactions. Financial education is a journey, not a destination.
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Transparency First
We openly discuss what works, what doesn't, and why. Financial markets are unpredictable, and we never pretend otherwise. Honest education builds trust and leads to better outcomes.
